DraftKings Ultimate Kickoff Ignites Philly’s NFL Season at Brooklyn Bowl
PHILADELPHIA, PA — As football fever hit Philadelphia ahead of the 2025 NFL season opener, DraftKings delivered one of the city’s liveliest pregame celebrations with its DraftKings Ultimate Kickoff event on September 4, 2025 at Brooklyn Bowl Philadelphia. The free, high-energy season kickoff watch party brought fans together to celebrate the start of Eagles football with entertainment, games, and community spirit.
The celebration — hosted by Pro Football Hall of Famer Terrell Owens and featuring appearances from Eagles legends Fletcher Cox and Nick Foles — set the tone for what promises to be an electric year for the passionate Philly fanbase. Attendees enjoyed immersive activities and the chance to mingle with hometown heroes before and during the game.
Event Highlights
Live Game Viewing: All eyes were on the kickoff of the Eagles vs. Cowboys matchup streamed live on big screens throughout Brooklyn Bowl as fans cheered, interacted, and soaked up the atmosphere.
Interactive Activations: DraftKings brought interactive elements like the DraftKings Touchdown Toss, letting guests test their own scoring flair with dynamic onscreen moments.
Entertainment & Extras: Free bowling lanes powered by Xfinity, specialty cocktails by Smirnoff, and a pop-up DK Shop stocked with limited-edition merchandise kept the energy alive well into the evening.
Music & Party: Philadelphia native and global DJ Diplo capped off the night with a live performance that had fans dancing after the final whistle, turning the football watch party into a full-blown celebration.
The event — open to adults 21 and over and highlighted by giveaways, tailored activations, and plenty of fan interaction — was a community-first kickoff experience, blending sports passion with big-city nightlife vibes. While space was limited and required RSVP, those who attended found a perfect mix of football excitement and entertainment off the field.
With the official NFL season underway, this kickoff celebration added local flair and fan camaraderie that Philly supporters will remember long after the game.
